AJ Reyes designs, builds and ships AI products, end to end.

CTO at Waffl. Every strand below is a project, and every colored thread is a kind of work it proves. Open one to watch it run, or ask the guide anything.

Websites and smaller builds: Client sites and small products since 2020, from the DBA Web Designs agency and after: storefronts, directories, tools and a game.

Waffl: Client and project operations for agencies, run alongside a team of AI employees. Clients get portals; the team gets projects, sprints and tasks; AI teammates such as Maya (marketing) and Jordan (finance) plan and do the work with real tools.

Incore Residential: AJ leads marketing for new-construction rental communities: brand concepts, the company site, property launches, listings, paid media and analytics.

Learnology AI: An agentic LMS: parents and teachers create whole courses and lessons with AI, then run them with gradebooks, quizzes and teacher tools. Students study with Luna, an AI tutor that remembers them.

IES commercial-door ERP: Quotes, estimates, pricing rules (CPQ), client management and invoicing for a commercial-door installation business, where every number has to be exactly right.

VibeChat: A real-time group chat app where your friends’ chat has its own custom AI in it, plus live voice rooms.

Arete: Type what you want to learn and get a gamified path from beginner to mastery, with adaptive lessons and spaced repetition.

AuthorizationIQ: Predictive analytics, AI conversation support and performance dashboards that help organ procurement organizations improve donation authorization rates.

Mission Mentor SCOUT: SCOUT is an AI intake assistant that adapts its onboarding to each veteran’s readiness for a VA claim, from ready to file to just exploring.

CSB Compass: Christian Service Brigade’s platform for building curriculum from the ministry’s own material, tracking progress, and giving students an interactive world to explore.

Grow Level: Agents that audit and grow a local business’s visibility in Google Maps and AI answers. Every agent shows its plan, estimated cost and approval rule before anything runs.

Coram Deo: An iPhone-first Christian-life assistant you can use in the app or just text in Messages. It answers with Scripture, plans, and keeps you on track.

Freedom Finish Carpentry: Everything a growing trades company needed: a brand (logo, truck wrap, apparel, social), a new website, and an operations app the crew runs from their phones.

TheoMaps: A native iPhone app that tells the whole Bible as a map in seven acts. Pinch from the whole story down to a chapter or a verse, walk a 3D temple, and follow turn-by-turn directions through the Gospel.

Kairoi: A browser-based, fully sourced, synchronological history of the world: an interactive Adams-style chart, a self-built 3D globe, and scenes. The dataset is the product.

Atlas: An agentic knowledge layer that takes in everything happening across a company’s tools, turns it into institutional memory, and acts on it inside a governed permission system.

Private aviation platform: A web platform and a native iOS app for a private aviation company, shipped to TestFlight with automated tests.

Agent Canvas: One canvas where an agency directs AI agents across all of its clients. Each client gets its own isolated computer, browser, files, memory, skills and integrations, and routines keep working after everyone signs off.

AJ Reyes

CTO and AI product developer

AJ Reyes is a hands-on CTO who designs, builds and ships AI products end to end: brand, product design, web, native iOS, backend, and the agents inside. AJ builds with Claude Code and Codex, and checks the work with tests and evals. Years of running a web agency and leading marketing for a real-estate developer mean AJ builds with the business in mind.

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Experience

January 2025 to present
Chief Technology Officer, Waffl
Builds AI-powered products for Waffl and its clients, directing product planning, application and backend architecture, and infrastructure decisions.
- Waffl: client portals, project management, and agentic project and sprint planning, with a team of AI employees.
- Learnology AI: an agentic LMS for homeschool course and lesson creation, with teacher and parent portals, gradebooks, quizzes and teacher tools.
- CSB Compass: a curriculum and learning platform for a Christian ministry, with curriculum creation, progress tracking and interactive student experiences.
- A commercial-door ERP: quoting, estimates, client management and invoicing.
- Business agents and personal assistance: internal agent platforms, and a Christian-life assistant reachable in an app or over iMessage.
- Fully native iOS apps in Swift.
2025 to present (full time at first, part time since January 2026)
Marketing Director, Incore Residential
Brand concepts and marketing for new-construction multifamily rental communities.
- Website design and content, Google profiles and reviews, and listings on Apartments.com, Zumper and Zillow.
- Social media and property-level budgets across Google Ads, Facebook Ads and other channels.
- Performance analysis with Google Analytics and Search Console, plus full market analysis.
- Designed and built incoreresidential.com and the landing site for The Meridian at Pine Island.
2020 to 2025
Founder and owner, DBA Web Designs
Founded and ran a web design and development agency.
- Brand, websites and web apps for local businesses, ministries and nonprofits.

Education

College studies at Polk State College and Chicago State University, 2008 to 2012, focused on business, marketing and management.

Skills, by discipline

Creative
Brand identity, Logos and lockups, Art direction, Video and reel editing, Copywriting, Digital marketing (Google Ads, Facebook Ads), Market analysis
Design
UI and UX design, Design systems, Interaction and motion design, Responsive and mobile layouts, Marketing sites, Accessibility
Product
Product planning, Discovery with real users, Roadmaps, Pricing and billing, Multi-role apps, Analytics (PostHog, Google Analytics)
Evaluation
Evals and LLM judges, Golden test sets, Acceptance scenarios, Playwright end-to-end tests, Unit tests, Research sign-off workflows, Design QA
Infrastructure
Supabase and Postgres with row-level security, pgvector, Drizzle, Background jobs (Inngest, Trigger.dev), Durable workflows, WebSockets and realtime, Isolated runtimes, Vercel, Fly.io and Render, Docker, Sentry
Engineering
TypeScript, React, Next.js, Astro, Node (Express, Fastify, Hono), Python, Swift and SwiftUI, Expo and React Native, three.js and React Three Fiber, TipTap, Stripe, Agentic engineering with Claude Code, Codex and Cursor
AI
Claude Agent SDK, Anthropic and OpenAI SDKs, OpenAI Agents SDK, Vercel AI SDK, LangChain, Google ADK, Tool use and integrations, Multi-agent orchestration, Structured output, Retrieval and embeddings, Memory, Model routing and cost tracking, Voice (LiveKit)